The Nonprofit Fundraising Executive Benchmark Study Wants You to Be Counted and It Will Cost You Nothing

We’d like to invite you to participate in a brand-new research project we are calling The Nonprofit Fundraising Executive Benchmark Study. 

The Global Center for Nonprofit Excellence is working in partnership with NextAfter, the premier online fundraising research lab, to reach more people, acquire more donors and raise more money to fund your world-changing work. 

This research project is different from many of the other studies NextAfter has conducted in that it will take a more comprehensive look at organizations across the nonprofit sector by focusing on six key areas that are important at the executive/board level:

  • Communications and Technology 
  • Donor Growth & Engagement Strategies 
  • Integrated Strategic Marketing & Branding.
  • Marketing & Fundraising Ethics 
  • Measurable Objectives & Outcomes 
  • Regulatory Compliance  

Free Through November 20, 2020

To help facilitate the greatest reach of this research project, we have agreed to offer our OpX360® Fundraising, Marketing & Communications module for FREE to nonprofits participating in this survey!

Normally, the Fundraising, Marketing & Communications assessment costs between $395 and $995 (depending on the size of your organization), but for organizations that agree to participate in the study, the assessments will be made available at no cost to your organization.

So, what does this mean for you?

First, if you agree to participate in the benchmark study, you will be able to take the OpX360® assessment for free and receive a free 26-page Executive Briefing and 78-page Detailed Report that will help you understand your organization’s effectiveness across 6 key areas.

In addition, the report will include an overview of each key fundraising area, an understanding of their importance to your overall organization success, and an outline of the first three moves you need to make in order to optimize your fundraising operations.

Second, by taking the assessment, your individual scores can then be compared to the industry benchmark report that will be released in early 2021.

This will give you the opportunity to learn how your organization is doing compared to your peers and help you understand the areas in which your organization is an industry leader as well as areas where you can make the most improvement.

OpX360® itself is very straightforward and takes only a few minutes to complete. After you register your organization and complete a few basic questions, you will be presented with 60 statements that represent proven and effective industry practices.

For each statement, you will simply provide your best response on a sliding scale for how effective your organization is at that particular practice. Once you have completed the assessment, your Executive Briefing and Detailed Report will be emailed directly to you within minutes.

Will you take a few minutes right now and complete this self-assessment?

Once we have reached our required sample for this study, then the assessment will no longer be available for free and you will need to pay up to $995 if you change your mind.

As mentioned, it only takes a few minutes, and it would greatly help us advance this important research project! You can read more about it and start the free self-assessment here:

For more thought leadership on nonprofit Best Practices, measurement and how to achieve operational excellence, please visit The Global Center for Nonprofit Excellence® where Nonprofits, Funders and Recognized Experts work together for the greatest impact. We make nonprofits better. We can help yours.


Marc is Co-Founder and Principal Advisor of The Global Center for Nonprofit Excellence. For the previous 12 years, Marc served full-time as executive and practitioner in three significant yet very different Nonprofits overseeing extensive domestic and international operations.